Persona
Enterprise Leader
Multi-brand portfolio leaders who need unified supply solutions across all their divisions and brands.
The Hero's Core Want
A dependable, unified supply solution across all brands and divisions.
Success Identity
An organization where every division operates with reliability and confidence.
The Problem
The Villain
A fragmented supply landscape with mismatched vendors and systems across brands and divisions.
Internal Frustration
"I'm frustrated with the instability and lack of control. Every division does things differently, and I have no unified view."
The "So What?"
Risk exposure from inconsistent supply chains and slowed strategic growth. Acquisitions become harder when systems don't integrate.
Messaging Approach
Key Insight
Enterprise Leaders think at the portfolio level. They care about scale, consistency, and strategic control. Speak to systems and outcomes, not day-to-day operations.
Empathetic Statements
Show you understand their unique challenges:
- "We know how difficult it is to maintain consistency and control across multiple brands and vendors."
- "We understand the frustration of having no unified view of supply across your portfolio."
- "We've seen how acquisitions can create supply chain chaos without the right systems."
Authority Statements
Prove you have the expertise to help:
- "We've supported enterprise consolidation for organizations with 50+ locations."
- "Our platform was built specifically for multi-brand operations."
- "We serve partners across 8 industries with a unified approach."
The Stakes
If They Don't Act
- Continued fragmentation across divisions
- M&A integrations become painful and slow
- Leadership bandwidth consumed by supply issues
- No enterprise-wide visibility or control
If They Partner with CNA
- Unified systems across all brands
- Seamless integration for acquisitions
- Strategic time freed up for growth
- Real-time visibility across the portfolio
Calls to Action
Primary CTA
"Schedule an Enterprise Strategy Conversation"
Transitional CTAs
For prospects not ready for a conversation:
- "Download the Enterprise Solutions Overview"
- "See How We Support Multi-Brand Operations"
- "Read Our Enterprise Case Studies"
Sample Messaging
Email Subject Lines
- "Unifying supply across [Company Name]'s portfolio"
- "The hidden cost of vendor sprawl at scale"
- "One system, every location, real control"
Opening Lines
- "Managing supply across multiple brands shouldn't feel like managing multiple companies."
- "What if every division had the same reliability and visibility?"
- "You've built a portfolio. Let's build supply systems that match."
Quick Reference
- Role: Multi-Brand Portfolio Leader
- Primary Pain: Fragmented vendors and systems across divisions
- Desired Outcome: Unified, reliable operations at scale
- Primary CTA: Schedule an Enterprise Strategy Conversation