Implementation

Real-World Examples

Sample messaging, email templates, and talking points you can customize for your communications.

Email Templates

Enterprise Leader Outreach

Subject Line

Unifying supply across [Company Name]'s portfolio

Body

Hi [Name],

Managing supply across multiple brands shouldn't feel like managing multiple companies.

At CNA, we help enterprise organizations like [Company Name] consolidate vendors, unify systems, and gain real-time visibility across every division—without the chaos of traditional approaches.

Would you be open to a 20-minute conversation to explore whether there's a fit?

Best,
[Your Name]

P.S. If you'd prefer to learn more first, here's our Enterprise Solutions Overview.

Ben Parker (Operations) Outreach

Subject Line

Stop wasting time on supply fires

Body

Hi [Name],

How much time did your team spend last week tracking down missing products or fixing order errors?

You didn't get into operations to spend your days firefighting supply issues. CNA helps operations teams like yours find products faster, reduce errors, and get back to what actually matters—running smooth shifts.

Want to see how? I'd love to show you in a quick workflow review.

Best,
[Your Name]

P.S. Here's our Ordering Checklist to use right away.

Erin Brooks (Healthcare) Outreach

Subject Line

More time for patients, less time on procurement

Body

Hi [Name],

You didn't go into healthcare to spend your days fighting with procurement systems.

At CNA, we help healthcare organizations streamline procurement with real-time visibility, compliance-ready processes, and dedicated support—so your team can focus on patient care, not paperwork.

Would a 20-minute optimization session be helpful?

Best,
[Your Name]

P.S. Here's our Healthcare Procurement Workflow Guide.

Sales Conversation Talking Points

Remember

In conversations, always lead with the customer's problem, not CNA's solution. Ask questions that surface their pain, then position CNA as the guide who can help.

Discovery Questions

  • "What's your biggest frustration with your current supply setup?"
  • "How much time does your team spend on supply-related issues each week?"
  • "What happens when something goes wrong with an order?"
  • "How do you currently get visibility into what's happening across locations?"
  • "If you could fix one thing about your supply chain, what would it be?"

Positioning Statements

  • "We understand how frustrating that is. We hear it all the time from organizations like yours."
  • "What if you had one system that handled all of that—products, orders, visibility—in one place?"
  • "Our approach is simple: we assess your needs, build a tailored program, and support you as you scale."
  • "The organizations we work with see [specific outcome]. Would that be meaningful for you?"

Handling Objections

Objection Response
"We already have vendors" "That's exactly why organizations come to us—to consolidate and simplify. How many vendors are you managing today?"
"This seems like a big change" "We understand. That's why we break it into three simple steps: assess, build, launch. We handle the complexity so you don't have to."
"We're too busy right now" "That makes sense. Are you busy because things are running smoothly, or because you're constantly putting out fires?"
"What makes you different?" "We don't just sell products—we build unified programs tailored to your organization. Plus, you get dedicated support, not a generic inbox."

Social Media Copy

LinkedIn Post Example

You deserve supply systems you can count on.

Too many organizations battle fragmented vendors, disconnected systems, and constant firefighting.

At CNA, we help multi-location operations unify their supply chain—one platform, real-time visibility, dedicated support.

The result? Leaders who spend their time on growth, not chaos.

#SupplyChain #Operations #EnterpriseLogistics

Website Headlines

Section Headline
Hero "You deserve supply systems you can count on."
Problem "Overcoming a fragmented, unpredictable supply landscape."
Solution "One platform. Every location. Complete visibility."
Process "The path to operational calm."
CTA "Build a business defined by reliability and confidence."

Key Phrases to Use

  • "You deserve supply systems you can count on"
  • "Unified, reliable, and tailored"
  • "Consistency and control across every location"
  • "Dedicated support, not a generic inbox"
  • "We assess, build, and launch together"